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The Chapel Designers Conference, NYC

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Last week at this time we were headed into day one of the Chapel Designers Conference taking place in New York City. In all we had three great days in NYC, filled with cool people, gorgeous flowers, amazing designers and lots of inspiration. I truly enjoyed meeting so many talented designers from across the country and around the world. The energy and magic that happens when 60 floral designers come together is impressive.

Chapel Designers Conference

On day one we heard from numerous speakers, including Abby Larson from Style Me Pretty and Naomi de Manana from Martha Stewart Weddings!

Holly with Naomi de Manana

Holly with Naomi de Manana

We also heard from many Chapel Designers speak including Amanda Frankenwicz from Alluring Blooms, Daevid Reed from Daevid’s of Norfolk, Francoise Weeks, Lesley Frascogna from TULIP, Jennifer and Dave Ederer with Modern Day Floral, and Laura Larocci from Faith Flowers.
Rachel Merkle from Miss Merkle Design and Anne Chertoff spoke to us about branding and social media.

Holly with Francoise

Holly with Francoise

Not too many pictures to share with you today, day one was all about listening to speakers and filling journals full of notes and inspiration.

Now if any of you are sitting on the sidelines, watching the Chapel Designers Conference for the past three years and thinking to yourself – should I sign up? should I join this group? will I be accepted? My advice to you is to jump in and sign up for 2014. The group of designers that attend this conference are kind, generous, warm and friendly. You will have fun, you will walk away inspired!
Contact Holly directly for more information about the conference next year. The dates have not been released, but I do know the list of interested attendees is growing quickly.

More blog reading about the conference:
The Full Bouquet Blog – Designers arrive in NYC
The Full Bouquet Blog – Day 1 Recap
Posh Floral Design – Cocktail Party
Posh Floral Design – Conference Day 1


Chapel Designers Conference, Design Day

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Ohhh… the design day of Chapel Designers Conference, such a fantastic day!!! We all climbed onboard a bus from our hotel to David Beahm’s workspace in the Bronx. Walking into his workspace was so fun, all the fun props to dream of designing with!
What a great day ahead awaited all of us; designing with Karen Tran and Holly + talks with David Beahm.

Karen Tran shared with us how she creates those amazing tablescapes she is so well known for, they truly are amazing. She started the main arrangements and then let the students join in on the design:

purple and green centerpiece

purple and green arrangement

purple and green tall centerpiece

purple and green flowers

purple and green flowers for wedding

Holly worked with all of us on creating bridal bouquets using the new Oasis Square European Bouquet Holder:
European Square bouquet holder OASIS

It was interesting to see all the different styles the designers came up with; some designed rounded bouquets, some went for the cascade bouquet style, and some turned it into a centerpiece. I opted to make a Crescent Shaped bridal bouquet. Never heard of a Crescent Shaped bridal bouquet? Search for them on google Images to see a lot of examples.
cascade type bridal bouquet

purple and green bouquet

We also spent time with David Beahm, picking his brain with questions about running successful businesses. David is always willing to listen and give good advice. He is such a caring person and we are so lucky to spend time with him everytime we go to NYC.
David started out his talk while sitting on top of the ladder, I liked it – could see and hear him well! He was actually explaining to us how to construct large displays and make them safe. (ie – no tipping over!)
David Beahm Event Designer

This is an arrangement that David designed for us, so pretty:
red yellow and green flower arrangement

David’s team constructed this cool display for us to admire:
flower branches sculpture

We were extremely lucky to be across the street from Verde Flowers. Michael and Vanessa invited the whole group over for lunch!! I’m a huge fan of their work, they have appeared as a Fabulous Florist here on Flirty Fleurs. Their design space is gorgeous!!
Thank you, Michael and Vanessa, for inviting us over to your shop for lunch!

verde flower shop bronx

pink and purple flower arrangement

Here are a few people photos from the day:
Two of my Denver BFFs (best flower friends); Robyn and Diana from Bare Root Flora, love these girls:
Bare Root Flora Denver

Courtenay Lambert from Kentucky, check out that pretty bouquet she designed:
Courtenay Lambert Florals

Love this photo of Joost and Francoise, the Europeans found each other!:
Joost Bongaerts and Francoise Weeks

Myself and Karen Tran with the bouquet I designed:
Alicia Schwede and Karen Tran

You can read more on Holly’s blog HERE
and on Posh Floral Designs blog HERE, HERE and HERE.

Chapel Designers Conference, Designing with Ariella Chezar

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Wednesday was a nice and calm day, the perfect way to end our time together in New York City for the Chapel Designers Conference. Cori and I started with a leisurely morning perusing the New York Flower District. More on that in a bit when I share pretty flower pictures of what we saw available. Meanwhile, a large portion of the group was touring Martha Stewart’s offices, such a great treat for the new designers joining Chapel Designers this year!

After the leisurely morning it was time for our afternoon session with the incredible Ariella Chezar. This woman can work with color like no other person I’ve seen, such a natural artist. She started out with designing one of her famous compote centerpieces for us. Then a few of the designers in our group designed the satellite centerpieces. Ariella sat a lovely table, perfect for a Sunday brunch.

Ariella Chezar

Ariella designing a centerpiece

florist Ariella Chezar

The table setting that Ariella created, would be perfect for a springtime summer brunch:
Ariella Chezar

yellow and plum centerpiece

Photo by Angie of Posh Floral

Ariella Chezar Centerpiece

Photo by Angie of Posh Floral

Ariella designed this gorgeous bridal bouquet for us to study, everyone was enthralled with her ribbon treatment:
Bridal bouquet by Ariella Chezar

Such a great four days with our Chapel Designers group in New York City, so thankful for all the wonderful people I met last week. The trip always goes by way to quickly, I always wish I had another day or two to talk to everyone!

Stay tuned, I will be sharing photos from the NYC Flower District later today, tomorrow and Friday. We saw lots of beautiful flowers!

New York Flower District : G Page

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As I mentioned in the previous post, Cori and I started the day out with a trip to the NY Flower District – first stop was G Page.
This place always amazes me with the flowers they carry. This time they had numerous flowers flown in from Japan, including Ranunculus and Scabiosa. Check out these beauties:

ranunculus

Ranunculus from Japan

G Page Flowers

Double petal burgundy Hellebores

green and purple hellebores

Green and burgundy Hellebores

Jasmine Vines

Jasmine Vines

blush ranunculus

Blush ranunculus

large white ranunculus

One of the Ranunculus from Japan, it’s huge!

gold yellow ranunculus

Ranunculus from Japan

pink and white ranunculus

Ranunculus

red and white anemones

Red Anemones

Burgundy and pink ranunculus

Ranunculus variety from Japan

green ranunculus

Ranunculus

pink ranunculus

A variety of Ranunculus from Japan. So different looking, I thought it was a type of Lisianthus at first.

flower display

Flower display at G Page, Ranunculus, Sweet Peas, Anemones

burgundy Fritillaria

Fritillaria

Plum scabiosa

Scabiosa

New York Flower District : Dutch Flower Line

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Next up on our flower tour of the NY Flower District was Dutch Flower Line. Cori and I were ohhing and ahhing as we walked through and checked out their fresh flowers. So many pretties!!

Dutch Flower Lines NY Flower District

Pink and green eye ranunculus

Ranunculus

pink blush ranunculus

Ranunculus

pink and white lilacs

Lilacs

mauve lisianthus

A new color of Lisianthus

purple parrot tulips

Purple and white Parrot Tulips

NY Flower District

Purple Clematis

NY Flower District

White Tweedia

New York Flower District : Vasesource

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Our very first night in NYC our Chapel Designers group was invited to a party at Vasesource where they served cocktails and appetizers while all of us designers got to know each other, it was a fantastic evening! Vasesource is connected to FleuraMetz, Vasesource offers a great selection of vases and containers for floral designers. If you are looking for something new to add to your repertoire of rental containers, I’d suggest checking Vasesource out!

florist supplier

florist suppliers

orchid centerpiece

Vasesource supplier

florist supplier

New York Flower District : Harvest Roses

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No trip to NYC Flower District is complete without a visit to Harvest Roses! It’s a must see place, the roses are beautiful and they always have new varieties to check out. Here are a few of my new favorites:

lavender rose

Silverstons

Orange Rose

Lovely

yellow with red tips rose

High and Intense

pink and cream roses

Florida

silver lavender rose

Mentha

pink and white roses

Clown

cream garden roses

Show Chips

Green eye roses

Green Eye

silver and white striped roses

Stranger

peach garden roses

Salinero

plum burgundy roses

Gospel

dark red garden rose

Auscraft

florists in the cooler

Cori and I ran into Daevid, who was at Harvest doing research on rose colors.

Bouquets to Art, San Francisco, California – 2013

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Bouquets to Art at the de Young Museum in San Francisco, California is a must see for floral designers. To see how other designers have been inspired by work of arts and interpret these works of art with flowers is quite impressive.
Here are some of the pieces from this year’s show:

floral art display

Floral Designer: Soulflower Design Studio Art Piece: Mark Rothko

Floral Designer: Soulflower Design Studio Art Piece: Mark Rothko

succulent display

Floral Designer: Katharina Stuart Floral Art and Design. Art Piece: Ed Ruscha, The Petroplots Suite.

Floral Designer: VelaFlor, Ricardo Aguilar. Art Piece: Jacob Lawrence, Migration

Floral Designer: VelaFlor, Ricardo Aguilar. Art Piece: Jacob Lawrence, Migration

Floral Designer: Orinda Garden Club. Art Piece: Richard Pousette-Dart

Floral Designer: Orinda Garden Club. Art Piece: Richard Pousette-Dart

Floral Designer: City College of San Francisco. Art Piece: Richard Diebenkorn, Miller 22

Floral Designer: City College of San Francisco. Art Piece: Richard Diebenkorn, Miller 22

Floral Designer: Woodside-Atherton Garden Club. Art Piece: Richard Diebenkorn, Berkeley No. 3

Floral Designer: Woodside-Atherton Garden Club. Art Piece: Richard Diebenkorn, Berkeley No. 3

sam francis helio

Floral Designer: Blooming Floral Design, Inc. Art Piece: Sam Francis, Helio

Dale Chihuly

Floral Designer: Paradise Foods Floral Department. Art Piece: Dale Chihuly

floral design and art

Floral Designer: Bonnie Hart. Art Piece: Rockwell Kent, Afternoon on the Sea

(designer? #1)

(designer? #1)

Floral Designer: Arlene Booyle, Violetta. Art Piece

Floral Designer: Arlene Boyle, Violetta. Art Piece: Judas Ullulaq, Inukshuk (like a person)

Floral Designer: Anies Charles. Art Piece: Cornelia Parker, Anti-Mass

Floral Designer: Anies Charles. Art Piece: Cornelia Parker, Anti-Mass

Floral Designer: Sunshine Flowers and Event Design. Art Piece: Eastman Johnson, Woman in the White Dress

Floral Designer: Sunshine Flowers and Event Design. Art Piece: Eastman Johnson, Woman in the White Dress

Floral Designer: Pico Soriano. Art Piece: Brice Marden, Five Plates

Floral Designer: Pico Soriano. Art Piece: Brice Marden, Five Plates

Floral Designer: Catherine Scott. Art Piece: Finger mask for Storytelling

Floral Designer: Catherine Scott. Art Piece: Finger mask for Storytelling

Floral Designer: Pomegranate. Art Piece: Selden Connor Gile

Floral Designer: Pomegranate. Art Piece: Selden Connor Gile

Floral Designer: Rainforest Fantasy Flower Shop. Art Piece: Camilio Tafoya, Storage jar

Floral Designer: Rainforest Fantasy Flower Shop. Art Piece: Camilio Tafoya, Storage jar

Floral Designer: Twigs and Stems

Floral Designer: Twigs and Stems

Floral Designer: Unknown. Art Piece: Franklin Simmons, Penelope

Floral Designer: Gingerleaf Floral. Art Piece: Franklin Simmons, Penelope

Floral Designer: Church Street Flowers. Art Piece: John Cederquist, Conservation Chair

Floral Designer: Church Street Flowers. Art Piece: John Cederquist, Conservation Chair

Floral Designer: Poppy's Petalworks. Art Piece: David Regan, Cod Tureen

Floral Designer: Poppy’s Petalworks. Art Piece: David Regan, Cod Tureen

Floral Designer and Art Piece: Unknown

Floral Designer and Art Piece: Unknown

Floral Designer and Art Piece: Unknown.

Floral Designer and Art Piece: Unknown.

Floral Designer: AK Design. Art Piece: Commemorative ballgame yoke with underworld figures

Floral Designer: AK Design. Art Piece: Commemorative ballgame yoke with underworld figures

Floral Designer: April Flowers. Art Piece: Ancient Maya Wares and Figures

Floral Designer: April Flowers. Art Piece: Ancient Maya Wares and Figures

Floral Designer: Fine Arts Museum of San Francisco Flower Committee. Art Piece: Miniature Pueblo Pottery

Floral Designer: Fine Arts Museum of San Francisco Flower Committee. Art Piece: Miniature Pueblo Pottery

Floral Designer: Lovey's Garden. Art Piece: George Hitchcock, Tulip Culture

Floral Designer: Lovey’s Garden. Art Piece: George Hitchcock, Tulip Culture

Floral Designer: Chestnut and Vine.

Floral Designer: Chestnut and Vine.

Floral Designer: Dianna Vigil, AIFD. Art Piece: Edmund Charles Tarbell, The Blue Veil

Floral Designer: Dianna Vigil, AIFD. Art Piece: Edmund Charles Tarbell, The Blue Veil

Floral Designer: Takako Ikebana Studio. Art Piece: Gottfried Heinwein, Ephiphany II

Floral Designer: Takako Ikebana Studio. Art Piece: Gottfried Heinwein, Ephiphany II

Floral Designer: Nob Hill Florist. Art Piece: Nicolas Africano, Untitled

Floral Designer: Nob Hill Florist. Art Piece: Nicolas Africano, Untitled

Floral Designers: Belle Flora. Art Piece: Ruth Asawa, Untitled

Floral Designers: Belle Flora. Art Piece: Ruth Asawa, Untitled

Floral Designer: Alena Jean. Art Piece: Ruth Asawa, Untitled

Floral Designer: Alena Jean. Art Piece: Ruth Asawa, Untitled

Floral Designer and Art Piece: Unknown

Floral Designer and Art Piece: Unknown

Floral Designer and Art Piece: Unknown

Floral Designer and Art Piece: Unknown

Floral Designer: DeVoy Designs. Art Piece: Brice Marden, Five Plates

Floral Designer: DeVoy Designs. Art Piece: Brice Marden, Five Plates

Floral Designers: Plumweed Flowers. Art Piece: Robert Rauschenberg, Shadow

Floral Designers: Plumweed Flowers. Art Piece: Robert Rauschenberg, Shadow

Floral Designer: Natalie Bowen Designs. Art Piece: Jo Baer, Untitled

Floral Designer: Natalie Bowen Designs. Art Piece: Jo Baer, Untitled

Floral Designer and Art Piece: Unknown

Floral Designer and Art Piece: Unknown

Floral Designer: Tutti Fiori Floral Design. Art Piece: Theodoros Stamos, Flower Eruption

Floral Designer: Tutti Fiori Floral Design. Art Piece: Theodoros Stamos, Flower Eruption

Floral Designer and Art Piece: Unknown

Floral Designer and Art Piece: Unknown

Floral Designer: Orinda Garden Club. Art Piece: Unknown

Floral Designer: Orinda Garden Club. Art Piece: Unknown

Floral Designer: Nancy Liu Chin. Art Piece: Chiura Obata, Lake Basin in the High Sierra

Floral Designer: Nancy Liu Chin. Art Piece: Chiura Obata, Lake Basin in the High Sierra

Floral Designer: Renka Design Group. Art Piece: Arthur Dove, Sea Gull Motive

Floral Designer: Renka Design Group. Art Piece: Arthur Dove, Sea Gull Motive

Floral Designer: Jean David. Art Piece: Benjamin West.

Floral Designer: Jean David. Art Piece: Benjamin West.

Floral Designer: Donnel Vicente Designs. Art Piece: Robert Rauschenberg, Realm

Floral Designer: Donnel Vicente Designs. Art Piece: Robert Rauschenberg, Realm

Floral Designer: Michiko Shimoda. Art Piece: Nathan Oliveira, Weaver

Floral Designer: Michiko Shimoda. Art Piece: Nathan Oliveira, Weaver

Floral Designer: Regula's European Design. Art Piece: Sean Scully, Wall of Light Horizon

Floral Designer: Regula’s European Design. Art Piece: Sean Scully, Wall of Light Horizon

Floral Designer: The Tompkison Group. Art Piece: Richard Diebenkorn, Seawall

Floral Designer: The Tompkison Group. Art Piece: Richard Diebenkorn, Seawall

Floral Designer: Dariel Alexander. Art Piece: Jerome Thompson, Recreation

Floral Designer: Dariel Alexander. Art Piece: Jerome Thompson, Recreation

Floral Designer: Yoko Ishii Klingebeil. Art Piece: Dorothy Napangardi, Sandhills

Floral Designer: Yoko Ishii Klingebeil. Art Piece: Dorothy Napangardi, Sandhills

Floral Designers: Miss Scarlet's Flowers. Art Piece: Federick Butman, Chateau de Chillon

Floral Designers: Miss Scarlet’s Flowers. Art Piece: Federick Butman, Chateau de Chillon

Flower Designer and Art Piece: Unknown

Flower Designer and Art Piece: Unknown

Flower Designer and Art Piece: Unknown

Flower Designer and Art Piece: Unknown

Flower Designer and Art Piece: Unknown

Flower Designer and Art Piece: Unknown

You may have noticed a few of these say either the floral designer or the art piece is unknown. If you know who the credit should go to for any of these missing pieces I would appreciate you letting us know. At times it was hard to get close to the credits for each piece due to the enormous crowd at the show.


Found on Facebook

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306127_10151320796306476_1639735205_n

Lewis Miller Design

7969_10151345560396476_1717261439_n

Ariella Chezar

533936_531722783545459_415904788_n

Henry Hudson

305921_10151387785262476_599283828_n

Grace Ormonde Wedding Style

292253_577036658981902_1727846377_n

Mint and Marigold

644455_10152739378580473_1921017438_n

Wedding Wire

5338_494928833900221_1058245379_n

Petals and Promises, LLC

flower magazine

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logo

If you are not aware of flower magazine, you are seriously missing out! The content and photos are truly amazing and every time I crack the cover my passion for flowers is renewed! Alicia and I will spend hours emailing back and forth about the content of each issue!

Warner

About flower magazine and it creator Margot Shaw

Margot Shaw was a late bloomer to the art of floral design. A self proclaimed “call and order flowers girl,” Shaw reached a turning point when her daughter got married. After working with the floral designer/event planner to create a beautiful wedding, she became enamored with the color, form, beauty and art that is a flower. She knew then that she had to learn more and soon began working for an esteemed floral designer in her hometown of Birmingham, Alabama.

As Margot learned more about flowers and developed a love for how they enhanced every aspect of life, she noticed that there were no magazines on the stands for people who shared her passion. After talking with friends and colleagues, she found that there is a strong demand for a quarterly publication that will educate and inspire fresh flower enthusiasts while showcasing the many talented professional floral designers within this thriving, diverse industry. The idea of a magazine began to take root, and Shaw has been tending to flower ever since.

Margot’s intention for her magazine is simple: “My desire is to expose as many people as possible to the joys of flowering  I guess you could say I am trying to democratize flowers and floral design. It’s too much fun and shouldn’t be intimidating,” Margot explains. “I’m hoping that experienced floral designers will enjoy the magazine as much as budding designers like me.”

In March 2007, flower made its “first bloom” debut in the southeastern market. As the first lifestyle magazine published in the United States for flower enthusiasts, novice and professional floral designers everywhere, this new, seasonal publication features informative articles and beautiful photography to delight the senses. The publication’s mission is to “enrich your life through the knowledge and beauty of flowers” — whether it’s learning the mechanics of how to hand tie a simple bouquet, pick the perfect container or take a garden tour across the country. flower is flourishing steadily—with subscribers in every state and issues displayed on newsstands in 50 states and 17 countries.

Reception_006

Each issue contains the following “perennial” departments:

  • Design School: Step by step floral designs
  • Flower Shop: retail opportunities for all things floral
  • Outside In: Interior designers share their tips for “flowering” the home
  • Artist in Bloom: profiles of artists who capture the beauty of flowers in any medium
  • Flower Show: showcasing all sorts of exquisite arrangements
  • They Had a Ball: a spotlight on the floral decor and artistry at these elegant annual events
  • Not So Prim Rose: penned by Rose Bush, flower’s own irreverent columnist
  • Wedding Flowers, Favors & Food: unique details and creative touches from seasonal weddings

flowermag060810-0202

All Photos and about content are from flower magazine’s website Please check it out!

138

Please let us know what you think of flower magazine! We would love to share you thoughts with them!

 

Prom Profits VI – Prom Sales Strategies By Sarah Botchick

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When selling for prom, there are a variety of sales techniques that can help increase your sales and profits.

1) SELL THE BRACELET FIRST. They came to you to buy flower – they are not leaving without them! Buying jewelry is normal and comfortable to your customers – flowers are new and a bit foreign.

2) Ask “Which bracelet would look best with your dress?” – Always be positive saying “Would you like a bracelet” is totally different than saying “Which bracelet would you like?”

3) Treat it like a jewelry store – have a mirror and an inexpensive jewelry pad handy for them trying it on. This technique increases the perceived value of the product.

4) Emphasize the “multi-use” concept – many of the newer styles of bracelets are classy enough for prom, yet can easily convert to being worn with jeans and a t-shirt the next day. If they know they will get more than one use out of their corsage, its easier to spend more money! For use as the florist, this is long term advertising – every time they look at that bracelet, they will think of your shop.

5) Don’t forget the add ons – rhinestones, bling, feathers. These are one of the most profitable items in your store because there is almost no labor factor, but the dollar increase can be substantial.

6) Offer “something extra.” – Again, be positive, “Which hairpiece would you like to go with your corsage?” Will every customer buy one? Probably not. But if you don’t ask, you are assuring that none of your customers will buy them!

7) Have the youngest person in your shop as the designated prom sales person. They “get” these items and can enthusiastically sell them.

8) TRAIN your staff. Prom is a relatively new sales area for many florists, make sure your team is comfortable with this.

Try implementing some of these strategies today, and watch your prom profits soar!

Thank you, Sarah, for this great marketing article! Sarah is the Marketing Director for Pioneer Imports and Wholesale.

green cymbidium orchid corsage

Designed by Samantha Barnes of Greenhouse Gallery Florist in
Colts Neck, NJ

Fleur Friday

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Clare Day Flowers

Clare Day Flowers

For more beautiful design from Clare Day Flowers please visit their website here.

The Pricing of Boutonnieres

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Designed by Shannon Cosgrove-Rivas of Flourish, California. 3 Yellow Aranda orchids Seeded Eucalyptus Solidaster Brezillia berry (sprayed silver) Dusty miller $18.50 (photo by Briggs Photography)

Designed by Shannon Cosgrove-Rivas of Flourish, California.
3 Yellow Aranda orchids
Seeded Eucalyptus
Solidaster
Brezillia berry (sprayed silver)
Dusty miller
$18.50
(photo by Briggs Photography)

Designed by Tracy Park of Park Place Design. Blue sea thistle, Globe Thistle (from my garden)   Queen Annes Lace and wrapped with a twine  22.50

Designed by Tracy Park of Park Place Design, Michigan.
Blue Sea Thistle
Globe Thistle (from my garden)
Queen Annes Lace
Wrapped with twine
22.50
(photo by Michael Terri Studios)

Designed by Holly of Sweet Pea Floral Design, Michigan. (www.sweetpfloral.com) Nerine lily Star of Bethlehem Seeded Eucalyptus Grey Grosgrain Ribbon Silver Boutonniere pin $17.50

Designed by Holly of Sweet Pea Floral Design, Michigan.
Nerine lily
Star of Bethlehem
Seeded Eucalyptus
Grey Grosgrain Ribbon
Silver Boutonniere pin
$17.50

Designed by Ria of Natures Grace Design, Colorado.  Gloriosa orange, craspedia, willow euc. celosia, satin ribbon,   pinwheel accent   $15.00

Designed by Ria of Nature’s Grace Design, Colorado.
Gloriosa orange
Craspedia
Willow euc. Celosia
Satin ribbon
Pinwheel accent
$15.00

Designed by Amanda of Alluring Blooms, Wisconsin.  Burgundy ranunculus Sprig of red huck Sprig of gold grivellia Wire/tape Pure silk ribbon $13.00

Designed by Amanda of Alluring Blooms, Wisconsin.
Burgundy ranunculus
Sprig of red huck
Sprig of gold grivellia
Wire/tape
Pure silk ribbon
$13.00

Craspedia,kangaroo paw, dusty, bear grass, grosgrain ribbon $15.00

Designed by Ria of Nature’s Grace Design, Colorado.
Craspedia
Kangaroo Paw
Dusty Miller
Bear Grass
Grosgrain Ribbon
$15.00

Lily grass, fiddle head fern, moss, and scabiosa pod, and a succulent, The Number 22 was added for the groom it was his late fathers number. wrapped with silver bullion wire.. I charged 28.00

Designed by Tracy Park of Park Place Design, Michigan.
Lily grass
Fiddle head fern
Moss
Scabiosa pod
Succulent
The Number 22 was added for the groom it was his late fathers number
Wrapped with silver bullion wire
$28.00

Designed by Lisa of Petals and Promises. Birch twig, Acorns, sprigs of Naked Seeded Euc, Bittersweet with florets of Black Story Orchids and Bear Grass 15.00

Designed by Lisa of Petals and Promises, Maryland.
Birch twig
Acorns
Sprigs of Naked Seeded Eucalyptus
Bittersweet
Florets of Black Story Orchids
Bear Grass
15.00

2 ranunculus 1 freesia viburnum berries $21.00

Designed by Holly of Sweet Pea Floral Design, Michigan.
2 Ranunculus
1 Freesia
Viburnum berries
$21.00

Designed by Cindy of Bloomers Floral Design, California. 2 Lisianthus blooms and a bud myrtle. $10.50

Designed by Cindy of Bloomers Floral Design, California.
2 Lisianthus blooms and a bud
Myrtle
$10.50

Ranunculus, arailia foliage, dusty miller Salal, chiffon ribbon, accent   applique  $15.00

Designed by Ria of Nature’s Grace Design, Colorado.
Ranunculus
Arailia foliage
Dusty Miller
Salal
Chiffon ribbon
Accent applique
$15.00

My new experience with Hilverda De Boer by Cori of Moss Fine Floral

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white rose and calla bridal bouquet

This past fall I decided to try out a company you may not be familiar with called Hilverda De Boer. They are based in the Netherlands with offices in Chicago and New York where they sell their flowers to mainly high end event floral companies. Weekly shipments are made to Chicago, New York, Dallas, Los Angeles and Miami. From these points they can ship anywhere you need your boxes to go.

In order to get started with Hilverda you can visit their website and request an application which will be reviewed within a few days. Once approved you will get a welcome email with access to the webshop. This webshop is where you can see more images of the available products with minimums (per stem) and pricing. I was not too comfortable ordering from the webshop as I’ve never done ordering in this manner so my sales reps in Chicago named Susan Adams and Colleen Hintz helped me with this. I simply emailed them what I needed after reviewing the webshop and she took care of it for me. Thank you Susan and Colleen! I should explain that Susan is my Holland sales rep and Colleen is my World Wide Imports sales rep (explained further below).

white flowers and gold container centerpiece

There are minimums with Hilverda and they have two separate lists to order from. The first is from Holland and the second list is called the World Wide Imports List. The second list is basically any product that is grown outside of Holland. The minimum for either list if you only need products from that list is $350.00 USD. However, if you meet the minimum for Holland you are able to order any dollar amount from the World Wide List as long as you meet the minimum stem count per flower type. There are minimal box fees and of course shipping fees. It’s best to get these details from your specified sales rep.

My experience as a whole at Hilverda with Susan and Colleen was easy and seamless. They are responsive, knowledgeable, professional and visual on product when there are any concerns. I will continue to use them when I can accommodate the minimums in 2013. Please check out their website and use the contact form for more detailed information.

Contact Information:
Hilverda De Boer
http://www.hilverdadeboer.nl/
Phone: 888-220-7248

(This article was written by Cori Christensen-Jansen of Moss Fine Floral in Chicago, IL. The two floral arrangements shown above were designed by Cori with all product supplied by Hilverda De Boer. Below are images of Susan and of the Hilverda De Boer operation in Holland.)

Cymbidium Orchid Greenhouse

Susan in a Cymbidium field

Hydrangea Holland

Hilverda De Boer facility in Aalsmeer.

Aalsmeer Holland

Hilverda De Boer facility in Aalsmeer.

Hilverda De Boer facility in Aalsmeer.

Hilverda De Boer facility in Aalsmeer.

Hilverda De Boer facility in Aalsmeer.

Hilverda De Boer facility in Aalsmeer.

New York Flower District : Harvest Roses

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No trip to NYC Flower District is complete without a visit to Harvest Roses! It’s a must see place, the roses are beautiful and they always have new varieties to check out. Here are a few of my new favorites:

lavender rose

Silverstons

Orange Rose

Lovely

yellow with red tips rose

High and Intense

pink and cream roses

Florida

silver lavender rose

Mentha

pink and white roses

Clown

cream garden roses

Show Chips

Green eye roses

Green Eye

silver and white striped roses

Stranger

peach garden roses

Salinero

plum burgundy roses

Gospel

dark red garden rose

Auscraft

florists in the cooler

Cori and I ran into Daevid, who was at Harvest doing research on rose colors.


Bouquets to Art, San Francisco, California – 2013

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Bouquets to Art at the de Young Museum in San Francisco, California is a must see for floral designers. To see how other designers have been inspired by work of arts and interpret these works of art with flowers is quite impressive.
Here are some of the pieces from this year’s show:

floral art display

Floral Designer: Soulflower Design Studio Art Piece: Mark Rothko

Floral Designer: Soulflower Design Studio Art Piece: Mark Rothko

succulent display

Floral Designer: Katharina Stuart Floral Art and Design. Art Piece: Ed Ruscha, The Petroplots Suite.

Floral Designer: VelaFlor, Ricardo Aguilar. Art Piece: Jacob Lawrence, Migration

Floral Designer: VelaFlor, Ricardo Aguilar. Art Piece: Jacob Lawrence, Migration

Floral Designer: Orinda Garden Club. Art Piece: Richard Pousette-Dart

Floral Designer: Orinda Garden Club. Art Piece: Richard Pousette-Dart

Floral Designer: City College of San Francisco. Art Piece: Richard Diebenkorn, Miller 22

Floral Designer: City College of San Francisco. Art Piece: Richard Diebenkorn, Miller 22

Floral Designer: Woodside-Atherton Garden Club. Art Piece: Richard Diebenkorn, Berkeley No. 3

Floral Designer: Woodside-Atherton Garden Club. Art Piece: Richard Diebenkorn, Berkeley No. 3

sam francis helio

Floral Designer: Blooming Floral Design, Inc. Art Piece: Sam Francis, Helio

Dale Chihuly

Floral Designer: Paradise Foods Floral Department. Art Piece: Dale Chihuly

floral design and art

Floral Designer: Bonnie Hart. Art Piece: Rockwell Kent, Afternoon on the Sea

(designer? #1)

(designer? #1)

Floral Designer: Arlene Booyle, Violetta. Art Piece

Floral Designer: Arlene Boyle, Violetta. Art Piece: Judas Ullulaq, Inukshuk (like a person)

Floral Designer: Anies Charles. Art Piece: Cornelia Parker, Anti-Mass

Floral Designer: Anies Charles. Art Piece: Cornelia Parker, Anti-Mass

Floral Designer: Sunshine Flowers and Event Design. Art Piece: Eastman Johnson, Woman in the White Dress

Floral Designer: Sunshine Flowers and Event Design. Art Piece: Eastman Johnson, Woman in the White Dress

Floral Designer: Pico Soriano. Art Piece: Brice Marden, Five Plates

Floral Designer: Pico Soriano. Art Piece: Brice Marden, Five Plates

Floral Designer: Catherine Scott. Art Piece: Finger mask for Storytelling

Floral Designer: Catherine Scott. Art Piece: Finger mask for Storytelling

Floral Designer: Pomegranate. Art Piece: Selden Connor Gile

Floral Designer: Pomegranate. Art Piece: Selden Connor Gile

Floral Designer: Rainforest Fantasy Flower Shop. Art Piece: Camilio Tafoya, Storage jar

Floral Designer: Rainforest Fantasy Flower Shop. Art Piece: Camilio Tafoya, Storage jar

Floral Designer: Twigs and Stems

Floral Designer: Twigs and Stems

Floral Designer: Unknown. Art Piece: Franklin Simmons, Penelope

Floral Designer: Gingerleaf Floral. Art Piece: Franklin Simmons, Penelope

Floral Designer: Church Street Flowers. Art Piece: John Cederquist, Conservation Chair

Floral Designer: Church Street Flowers. Art Piece: John Cederquist, Conservation Chair

Floral Designer: Poppy's Petalworks. Art Piece: David Regan, Cod Tureen

Floral Designer: Poppy’s Petalworks. Art Piece: David Regan, Cod Tureen

Floral Designer and Art Piece: Unknown

Floral Designer and Art Piece: Unknown

Floral Designer and Art Piece: Unknown.

Floral Designer and Art Piece: Unknown.

Floral Designer: AK Design. Art Piece: Commemorative ballgame yoke with underworld figures

Floral Designer: AK Design. Art Piece: Commemorative ballgame yoke with underworld figures

Floral Designer: April Flowers. Art Piece: Ancient Maya Wares and Figures

Floral Designer: April Flowers. Art Piece: Ancient Maya Wares and Figures

Floral Designer: Fine Arts Museum of San Francisco Flower Committee. Art Piece: Miniature Pueblo Pottery

Floral Designer: Fine Arts Museum of San Francisco Flower Committee. Art Piece: Miniature Pueblo Pottery

Floral Designer: Lovey's Garden. Art Piece: George Hitchcock, Tulip Culture

Floral Designer: Lovey’s Garden. Art Piece: George Hitchcock, Tulip Culture

Floral Designer: Chestnut and Vine.

Floral Designer: Chestnut and Vine.

Floral Designer: Dianna Vigil, AIFD. Art Piece: Edmund Charles Tarbell, The Blue Veil

Floral Designer: Dianna Vigil, AIFD. Art Piece: Edmund Charles Tarbell, The Blue Veil

Floral Designer: Takako Ikebana Studio. Art Piece: Gottfried Heinwein, Ephiphany II

Floral Designer: Takako Ikebana Studio. Art Piece: Gottfried Heinwein, Ephiphany II

Floral Designer: Nob Hill Florist. Art Piece: Nicolas Africano, Untitled

Floral Designer: Nob Hill Florist. Art Piece: Nicolas Africano, Untitled

Floral Designers: Belle Flora. Art Piece: Ruth Asawa, Untitled

Floral Designers: Belle Flora. Art Piece: Ruth Asawa, Untitled

Floral Designer: Alena Jean. Art Piece: Ruth Asawa, Untitled

Floral Designer: Alena Jean. Art Piece: Ruth Asawa, Untitled

Floral Designer and Art Piece: Unknown

Floral Designer and Art Piece: Unknown

Floral Designer and Art Piece: Unknown

Floral Designer and Art Piece: Unknown

Floral Designer: DeVoy Designs. Art Piece: Brice Marden, Five Plates

Floral Designer: DeVoy Designs. Art Piece: Brice Marden, Five Plates

Floral Designers: Plumweed Flowers. Art Piece: Robert Rauschenberg, Shadow

Floral Designers: Plumweed Flowers. Art Piece: Robert Rauschenberg, Shadow

Floral Designer: Natalie Bowen Designs. Art Piece: Jo Baer, Untitled

Floral Designer: Natalie Bowen Designs. Art Piece: Jo Baer, Untitled

Floral Designer and Art Piece: Unknown

Floral Designer and Art Piece: Unknown

Floral Designer: Tutti Fiori Floral Design. Art Piece: Theodoros Stamos, Flower Eruption

Floral Designer: Tutti Fiori Floral Design. Art Piece: Theodoros Stamos, Flower Eruption

Floral Designer and Art Piece: Unknown

Floral Designer and Art Piece: Unknown

Floral Designer: Orinda Garden Club. Art Piece: Unknown

Floral Designer: Orinda Garden Club. Art Piece: Unknown

Floral Designer: Nancy Liu Chin. Art Piece: Chiura Obata, Lake Basin in the High Sierra

Floral Designer: Nancy Liu Chin. Art Piece: Chiura Obata, Lake Basin in the High Sierra

Floral Designer: Renka Design Group. Art Piece: Arthur Dove, Sea Gull Motive

Floral Designer: Renka Design Group. Art Piece: Arthur Dove, Sea Gull Motive

Floral Designer: Jean David. Art Piece: Benjamin West.

Floral Designer: Jean David. Art Piece: Benjamin West.

Floral Designer: Donnel Vicente Designs. Art Piece: Robert Rauschenberg, Realm

Floral Designer: Donnel Vicente Designs. Art Piece: Robert Rauschenberg, Realm

Floral Designer: Michiko Shimoda. Art Piece: Nathan Oliveira, Weaver

Floral Designer: Michiko Shimoda. Art Piece: Nathan Oliveira, Weaver

Floral Designer: Regula's European Design. Art Piece: Sean Scully, Wall of Light Horizon

Floral Designer: Regula’s European Design. Art Piece: Sean Scully, Wall of Light Horizon

Floral Designer: The Tompkison Group. Art Piece: Richard Diebenkorn, Seawall

Floral Designer: The Tompkison Group. Art Piece: Richard Diebenkorn, Seawall

Floral Designer: Dariel Alexander. Art Piece: Jerome Thompson, Recreation

Floral Designer: Dariel Alexander. Art Piece: Jerome Thompson, Recreation

Floral Designer: Yoko Ishii Klingebeil. Art Piece: Dorothy Napangardi, Sandhills

Floral Designer: Yoko Ishii Klingebeil. Art Piece: Dorothy Napangardi, Sandhills

Floral Designers: Miss Scarlet's Flowers. Art Piece: Federick Butman, Chateau de Chillon

Floral Designers: Miss Scarlet’s Flowers. Art Piece: Federick Butman, Chateau de Chillon

Flower Designer and Art Piece: Unknown

Flower Designer and Art Piece: Unknown

Flower Designer and Art Piece: Unknown

Flower Designer and Art Piece: Unknown

Flower Designer and Art Piece: Unknown

Flower Designer and Art Piece: Unknown

You may have noticed a few of these say either the floral designer or the art piece is unknown. If you know who the credit should go to for any of these missing pieces I would appreciate you letting us know. At times it was hard to get close to the credits for each piece due to the enormous crowd at the show.

Found on Facebook

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306127_10151320796306476_1639735205_n

Lewis Miller Design

7969_10151345560396476_1717261439_n

Ariella Chezar

533936_531722783545459_415904788_n

Henry Hudson

305921_10151387785262476_599283828_n

Grace Ormonde Wedding Style

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Mint and Marigold

644455_10152739378580473_1921017438_n

Wedding Wire

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Petals and Promises, LLC

flower magazine

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logo

If you are not aware of flower magazine, you are seriously missing out! The content and photos are truly amazing and every time I crack the cover my passion for flowers is renewed! Alicia and I will spend hours emailing back and forth about the content of each issue!

Warner

About flower magazine and it creator Margot Shaw

Margot Shaw was a late bloomer to the art of floral design. A self proclaimed “call and order flowers girl,” Shaw reached a turning point when her daughter got married. After working with the floral designer/event planner to create a beautiful wedding, she became enamored with the color, form, beauty and art that is a flower. She knew then that she had to learn more and soon began working for an esteemed floral designer in her hometown of Birmingham, Alabama.

As Margot learned more about flowers and developed a love for how they enhanced every aspect of life, she noticed that there were no magazines on the stands for people who shared her passion. After talking with friends and colleagues, she found that there is a strong demand for a quarterly publication that will educate and inspire fresh flower enthusiasts while showcasing the many talented professional floral designers within this thriving, diverse industry. The idea of a magazine began to take root, and Shaw has been tending to flower ever since.

Margot’s intention for her magazine is simple: “My desire is to expose as many people as possible to the joys of flowering  I guess you could say I am trying to democratize flowers and floral design. It’s too much fun and shouldn’t be intimidating,” Margot explains. “I’m hoping that experienced floral designers will enjoy the magazine as much as budding designers like me.”

In March 2007, flower made its “first bloom” debut in the southeastern market. As the first lifestyle magazine published in the United States for flower enthusiasts, novice and professional floral designers everywhere, this new, seasonal publication features informative articles and beautiful photography to delight the senses. The publication’s mission is to “enrich your life through the knowledge and beauty of flowers” — whether it’s learning the mechanics of how to hand tie a simple bouquet, pick the perfect container or take a garden tour across the country. flower is flourishing steadily—with subscribers in every state and issues displayed on newsstands in 50 states and 17 countries.

Reception_006

Each issue contains the following “perennial” departments:

  • Design School: Step by step floral designs
  • Flower Shop: retail opportunities for all things floral
  • Outside In: Interior designers share their tips for “flowering” the home
  • Artist in Bloom: profiles of artists who capture the beauty of flowers in any medium
  • Flower Show: showcasing all sorts of exquisite arrangements
  • They Had a Ball: a spotlight on the floral decor and artistry at these elegant annual events
  • Not So Prim Rose: penned by Rose Bush, flower’s own irreverent columnist
  • Wedding Flowers, Favors & Food: unique details and creative touches from seasonal weddings

flowermag060810-0202

All Photos and about content are from flower magazine’s website Please check it out!

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Please let us know what you think of flower magazine! We would love to share you thoughts with them!

 

Prom Profits VI – Prom Sales Strategies By Sarah Botchick

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When selling for prom, there are a variety of sales techniques that can help increase your sales and profits.

1) SELL THE BRACELET FIRST. They came to you to buy flower – they are not leaving without them! Buying jewelry is normal and comfortable to your customers – flowers are new and a bit foreign.

2) Ask “Which bracelet would look best with your dress?” – Always be positive saying “Would you like a bracelet” is totally different than saying “Which bracelet would you like?”

3) Treat it like a jewelry store – have a mirror and an inexpensive jewelry pad handy for them trying it on. This technique increases the perceived value of the product.

4) Emphasize the “multi-use” concept – many of the newer styles of bracelets are classy enough for prom, yet can easily convert to being worn with jeans and a t-shirt the next day. If they know they will get more than one use out of their corsage, its easier to spend more money! For use as the florist, this is long term advertising – every time they look at that bracelet, they will think of your shop.

5) Don’t forget the add ons – rhinestones, bling, feathers. These are one of the most profitable items in your store because there is almost no labor factor, but the dollar increase can be substantial.

6) Offer “something extra.” – Again, be positive, “Which hairpiece would you like to go with your corsage?” Will every customer buy one? Probably not. But if you don’t ask, you are assuring that none of your customers will buy them!

7) Have the youngest person in your shop as the designated prom sales person. They “get” these items and can enthusiastically sell them.

8) TRAIN your staff. Prom is a relatively new sales area for many florists, make sure your team is comfortable with this.

Try implementing some of these strategies today, and watch your prom profits soar!

Thank you, Sarah, for this great marketing article! Sarah is the Marketing Director for Pioneer Imports and Wholesale.

green cymbidium orchid corsage

Designed by Samantha Barnes of Greenhouse Gallery Florist in
Colts Neck, NJ

Fleur Friday

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Clare Day Flowers

Clare Day Flowers

For more beautiful design from Clare Day Flowers please visit their website here.

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